The Marketing - Professional Sales (B.S.) at Illinois State University equips you with the essential skills to excel in the dynamic world of professional selling and sales management. This undergraduate degree is ideal for ambitious students eager to understand the principles of customer engagement, negotiation, and relationship building. You will delve into core marketing concepts alongside specialized sales strategies, preparing you to address the evolving needs of businesses and consumers. This program provides a robust foundation in sales practices and research, ensuring you are well-prepared for a successful career in this vital business function.
You will study this program full-time on campus over four years, engaging with a curriculum that includes foundational business courses, general education requirements, and specialized marketing and sales electives. The syllabus outlines a structured progression, from introductory marketing principles to advanced topics like Sales Management, Key Account and Relationship Management, and Professional Sales Planning and Analysis. You will graduate with a comprehensive understanding of personal selling and sales management, ready to pursue roles in sales, account management, and business development.