The Marketing program is part of the Faculty of Economics and Administrative Sciences. It is designed to train students in both the theoretical foundations and practical applications of marketing. The curriculum emphasizes consumer behavior, market research, branding, digital marketing, and strategic decision-making. Students gain the ability to analyze markets, design effective marketing strategies, and adapt to the evolving global business environment.
The program prepares graduates for careers in marketing departments of corporations, advertising agencies, consultancy firms, and entrepreneurial ventures. It also equips them with the skills to pursue postgraduate studies in marketing and related fields.