The International Year One in Marketing at OnCampus Aston is your direct pathway to becoming a skilled marketing professional, designed for ambitious international students ready to accelerate their higher education journey. This programme addresses the dynamic and ever-evolving landscape of modern marketing, where understanding consumer behaviour, digital strategy, and brand management is crucial for success. You will explore core business principles alongside specialist marketing topics, building a robust foundation in contemporary marketing practices and their application within the global marketplace.
This intensive, full-time, on-campus programme is delivered over two sessions, equipping you with the knowledge and skills to progress seamlessly into the second year of an undergraduate degree at Aston University. You will engage with key areas such as digital and social media marketing, marketing psychology, and principles of operations management, often through practical case studies and group projects. Upon successful completion, you will be prepared for further study or to enter the marketing industry with a comprehensive understanding of strategic brand development and consumer engagement.