The Bachelor of Science in Marketing at Gannon University is designed for ambitious students eager to understand and shape how businesses connect with their customers. You will delve into the core principles of marketing, learning to identify unmet consumer needs and develop innovative products and services to meet them. This program equips you with the strategic understanding of advertising, pricing, distribution, and customer relationship management essential for building strong, lasting brands in today's competitive marketplace. If you are passionate about understanding consumer behavior and driving business growth, this degree is your launchpad.
You will study this full-time, on-campus program over four years, gaining practical experience through a curriculum that emphasizes consumer behavior, marketing analytics, and strategic marketing. The syllabus includes opportunities to select electives in areas like integrated marketing communications, social media and digital marketing, or brand management, allowing you to tailor your studies. You will graduate with a comprehensive skill set, prepared for diverse roles in marketing, advertising, sales, and brand management, ready to make an impact in the dynamic world of commerce.