The Bachelor of Commerce, majoring in Marketing, at Navitas Curtin Singapore is designed for ambitious students eager to understand and influence consumer behaviour in today's dynamic marketplace. You will explore the core principles of marketing, from developing compelling brand strategies to leveraging digital channels for maximum impact. This degree equips you with essential analytical skills to dissect market trends, understand consumer psychology, and craft effective campaigns. If you are passionate about communication, creativity, and the strategic art of connecting businesses with their audiences, this program offers a robust foundation for your future career in marketing and beyond.
This full-time, on-campus Bachelor of Commerce degree is studied over two years, with a curriculum structured across six trimesters. You will engage with diverse subjects including Financial Decision Making, Consumer Behaviour, Digital Marketing and E-Commerce, and Strategic Marketing, alongside elective units allowing for specialisation. Throughout your studies, you will develop practical skills in market analysis and campaign execution, preparing you for roles in brand management, digital marketing, market research, and advertising. You will graduate ready to contribute to businesses seeking innovative marketing solutions.