The Bachelor's Degree in Marketing at Shorelight University of Dayton is designed for ambitious students eager to master the art and science of connecting products and services with consumers. You will explore systematic approaches to identifying, understanding, and satisfying market needs, delving into specialized areas such as new product development, sales, retailing, brand management, marketing research, digital marketing, and social media marketing. This undergraduate program equips you with the conceptual principles and quantitative techniques essential for navigating both consumer and business markets, preparing you to become an informed, skilled, and competent marketing professional.
This full-time, on-campus program is structured over four years, guiding you through a comprehensive curriculum that includes practical, hands-on experiences and projects. You will engage with core business principles alongside marketing-specific coursework, with opportunities to specialize through concentrations in Insight Selling or Digital Marketing. In your senior year, you will complete a capstone marketing project for a real client, applying your skills in study design, execution, data analysis, and presentation. You will graduate ready for diverse career paths in marketing, sales, and brand management, potentially leveraging co-op or internship experiences to enhance your professional profile.