The Bachelor of Science in Marketing at Whittier College equips you with a comprehensive understanding of marketing principles, consumer behavior, market research, and digital marketing strategies. This program is designed for aspiring professionals eager to delve into brand management, advertising, and strategic planning within today's dynamic marketplace. You will explore the psychological and sociological factors that influence consumer decision-making, gaining critical insights essential for effective marketing campaigns. This undergraduate degree provides a robust foundation for a successful career in the marketing industry.
You will study this full-time, on-campus program over four years, engaging with core subjects such as marketing communications, product and pricing strategies, and international marketing. The curriculum emphasizes practical application through case studies and real-world scenarios, preparing you for diverse roles. You will develop essential skills in market research and analytics, digital marketing, and brand management. Upon graduation, you will be well-prepared for career paths in advertising, public relations, sales, and marketing management, ready to make a significant impact in the field.