University of Worcester United Kingdom

Marketing

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 1 Years
Mode On Campus
Level Postgraduate
Degree Masters Degree
Closing soon September 2026

Course Overview

The Marketing Masters Degree at the University of Worcester equips you with advanced strategic and practical skills to excel in today's dynamic global marketplace. You will delve into key areas such as Marketing Management, International Business, and Marketing Communications, developing a critical understanding of how businesses build and maintain corporate reputation and engage customers effectively. This programme is ideal for ambitious individuals seeking to deepen their expertise in marketing, whether to advance an existing career or pivot into new professional opportunities within this essential business discipline.

This full-time, on-campus Masters degree is structured over one year, comprising eight taught modules and a substantial 60-credit Research Project module. You will select two optional modules from a diverse menu, allowing you to tailor your studies to your specific interests, such as Cybersecurity and the Online Market or Managing for Sustainable Futures. You will engage with current research and best practices, potentially gaining a Chartered Management Institute qualification. Upon graduation, you will be prepared for leadership roles in marketing, brand management, and digital strategy across various industries.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This course provides a comprehensive overview of marketing principles and practices. You will explore core areas such as marketing management, international business, and marketing communications. The curriculum also delves into managing corporate reputation, services marketing, and essential research methods. Additionally, you will undertake a significant research project or dissertation, and have the opportunity to specialize further by selecting two optional modules from a range of advanced topics including cybersecurity, business information systems, sustainability, cross-cultural management, and corporate innovation.

1 Mandatory

Marketing Management
International Business
Managing Corporate Reputation
Marketing Communications
Services Marketing
Research Methods

2 60 credit research module

Research Project (Dissertation)

3 Students need to select two of the following optional modules:

Cybersecurity and the Online Market
Business Information Systems
Managing for Sustainable Futures
Managing Across Cultures
Corporate Entrepreneurship and Innovation

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 24,871.00
Total Program Cost Estimated total tuition
USD 24,871.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 1,819.00 - USD 2,273.00
Food & Groceries USD 3,222.00 - USD 4,028.00
Transport USD 806.00 - USD 3,222.00
Utilities & Bills USD 4,028.00 - USD 5,034.00
Estimated Total USD 8,056.00 - USD 11,278.00

Living cost estimates are based on St John's Campus.

Outcomes & Employability

What happens after you graduate

96%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Automation & RoboticsClinical & Medical ServicesHealth Technology & Digital HealthHealthcare ConsultingInsurance & Risk ManagementPrivate Equity & Venture CapitalProduction & Operations ManagementQuality Control & AssuranceTravel & TourismWealth Management & Financial Advisory

Top Employers Hiring for this course

Jaguar Land Rover

Lloyds Banking Group

Sanctuary

Why Study Marketing at University of Worcester

What makes this program stand out

September 2026 Closing soon

Next intake is in September 2026

Life at University of Worcester in United Kingdom

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Marketing at University of Worcester

Can I work while studying?

International students can work up to 20 hours per week during term time for degree courses, with full-time options during breaks. No separate work permit is required under these conditions.

Is this qualification recognised internationally?

Yes. This course is accredited by Chartered Management Institute.

What English language score do I need for this course?

To meet English language requirements, you need specific scores in tests like TOEFL, IELTS, or PTE. For example, a TOEFL overall score of 86 with specific listening, reading, speaking, and writing scores is required.

What jobs can I get after studying this course?

Graduates can pursue roles such as Marketing Manager, Brand Manager, Digital Strategist, Marketing Communications Specialist, or International Business Consultant.

What will I actually study in this course?

This program covers vital topics such as Marketing Management and International Business, equipping you with strategic and practical skills. It includes eight taught modules and a 60-credit Research Project to tailor your educational experience.

When can I start — what are the intake months?

The Marketing Masters Degree at the University of Worcester has an intake in September each year. Prepare your application in advance to ensure you meet all requirements.
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