The Marketing Bachelors Degree at American University is designed for aspiring professionals eager to understand and influence consumer behaviour, develop compelling brand narratives, and execute impactful campaigns. You will explore the core principles of marketing, from foundational strategies to advanced digital techniques, preparing you for a dynamic career in advertising, brand management, or market research. This undergraduate degree provides the essential knowledge and practical skills required to navigate the modern marketplace and drive business success.
This full-time, on-campus programme is studied over four years, offering a comprehensive curriculum that includes essential courses like Principles of Marketing and Consumer Behaviour, alongside specialised electives such as Digital Marketing, Brand Management, and Sports Marketing. You will have the opportunity to gain practical experience through internships and explore topics like race in the marketplace and marketing for social change. You will graduate with a robust understanding of marketing strategy and execution, ready to pursue diverse roles in a variety of industries.