The Bachelor of Science in Marketing at St. Thomas Aquinas College equips you with the strategic and analytical skills essential for success in today's dynamic business environment. You will explore the core principles of marketing, from understanding consumer behaviour and developing effective promotional strategies to mastering digital marketing techniques. This undergraduate degree is designed for ambitious students eager to learn how to connect businesses with their target audiences, navigate competitive markets, and drive growth through innovative marketing campaigns.
This full-time, on-campus program is structured over four years, providing a comprehensive curriculum that includes foundational business courses, specialized marketing electives, and practical application. You will engage with subjects such as Consumer Behavior, International Business, and Marketing Management, alongside opportunities to explore areas like Digital Marketing, Social Media, and SEO. You will graduate with a strong understanding of marketing management and the ability to apply these skills in diverse professional roles across various industries.