The Marketing Masters Degree at Linnaeus University is for you who wish to deepen your expertise and analytical thinking in marketing, with a special emphasis on international and digital marketing. You will study alongside students from all over the world, gaining a global perspective on contemporary marketing challenges. This programme is taught in English and provides a robust foundation in business administration with a focus on marketing, preparing you for evolving management roles in the industry. You will explore applied marketing analysis, digital business strategy, and innovation from a leadership perspective.
This postgraduate programme is studied full-time on campus over two years. Your first year includes courses in qualitative and quantitative methods, alongside applied marketing analysis and digital business strategy. In your second year, you will delve into contemporary marketing research and e-business management, culminating in a significant degree project or master’s thesis. You will graduate with advanced analytical skills and a strategic understanding of marketing, positioning you for leadership roles in diverse organisations and consultancies.