The Bachelor of Science in Marketing at Shorelight University of Illinois Chicago equips you with the essential skills to navigate and excel in the dynamic world of marketing, advertising, and brand management. You will delve into foundational business principles, including accounting, finance, and economics, before specializing in core marketing concepts. This undergraduate degree is designed for ambitious students eager to understand consumer behavior, develop strategic marketing plans, and master quantitative marketing skills, preparing you for a wide array of professional opportunities in this in-demand field.
This full-time, on-campus undergraduate program, typically completed over four years, offers a flexible curriculum allowing you to tailor your studies through specialized concentrations such as Data-Driven Marketing, Digital Marketing and Promotions, or Sales Leadership. You will engage with practical coursework, including MKTG 370 Quantitative Marketing Skills and MKTG 461 Consumer Market Behavior, culminating in advanced electives. You will graduate with a comprehensive understanding of strategic marketing management and a personalized skill set ready for careers in product management, marketing research, or sales leadership.