The Bachelor of Business Administration (BBA) in Marketing at Alfred State College equips you with a comprehensive understanding of modern marketing principles and practices, preparing you for dynamic careers in a field driven by data and creativity. You will delve into essential 21st-century marketing topics such as e-commerce, digital marketing fundamentals, search engine marketing, and consumer behaviour. This undergraduate degree is ideal for students eager to master the strategies and technologies that drive successful brand engagement and market growth in today's competitive landscape.
This full-time, on-campus program is structured over four years, offering a progressive curriculum that builds your expertise semester by semester. You will engage with core business functions alongside specialised marketing coursework, including advertising principles, sales, and digital marketing development. Throughout your studies, you will have opportunities for applied learning, culminating in a Marketing Management Capstone project where you’ll tackle real-world business challenges. You will graduate with a robust skill set, ready to pursue diverse marketing occupations domestically or abroad.