The International Year One in Marketing at OnCampus Aston is your pathway to understanding the dynamic world of contemporary marketing and consumer behaviour. This programme is ideal for international students seeking to build a strong foundation in business principles, preparing you for advanced undergraduate study. You will explore key areas such as digital and social media marketing, marketing psychology, and principles of operations management, gaining insights into how businesses connect with their audiences and drive growth in today's competitive landscape.
This full-time, on-campus programme is delivered over three sessions, providing a comprehensive introduction to business and marketing concepts. You will engage with a diverse curriculum, including introductory accounting, organisational behaviour, and business economics, alongside specialised marketing modules. The learning experience is designed to develop your analytical and strategic thinking skills, preparing you to progress onto your chosen undergraduate degree. Upon successful completion, you will be ready to pursue further studies and embark on a career in marketing, advertising, or public relations.