The Associate of Applied Science (AAS) in Marketing at Alfred State College is designed for ambitious students eager to understand and excel in the dynamic world of business promotion and customer engagement. You will develop a robust understanding of key marketing principles, including advertising, sales, and digital strategies, preparing you for entry-level roles in a diverse range of industries. This program provides the foundational knowledge and practical skills necessary to identify consumer needs, craft compelling messages, and drive successful business outcomes in today's competitive marketplace.
This full-time, on-campus Associate Degree program is structured over two years, guiding you through essential business communication, economics, and accounting alongside core marketing subjects like advertising principles and digital marketing fundamentals. You will engage with practical applications through coursework that simulates real-world marketing challenges. Upon graduation, you will be well-prepared to pursue immediate career opportunities in marketing, sales, or advertising, or to continue your education to a bachelor's degree level.