The Foundation Programme in Marketing at Navitas Birmingham City University International College is your gateway to a dynamic career in a field that shapes consumer behaviour and drives business growth. You will explore core marketing principles, developing essential skills in areas like business studies, critical thinking, and interactive learning. This programme is designed for ambitious students seeking a robust academic foundation before progressing to undergraduate marketing degrees, preparing you to understand and navigate the complexities of global markets and consumer engagement.
This full-time, on-campus programme is delivered over two sessions, providing an intensive and immersive learning experience. You will engage with a curriculum that includes modules on composition and style, accounting, and business mathematics, alongside practical ICT skills. A key feature is the opportunity to gain hands-on experience through projects and real-world briefs, mirroring the professional environment. You will graduate with a strong understanding of marketing strategy and communication, ready to pursue specialised undergraduate degrees in areas such as Advertising and Public Relations or Digital Marketing.