The Marketing and Advertising Bachelors Degree at the University of Economics and Human Sciences in Warsaw is designed for aspiring professionals eager to master the art and science of connecting brands with consumers. In today's dynamic marketplace, understanding consumer behaviour, crafting compelling brand narratives, and executing effective promotional strategies are paramount. This programme equips you with the foundational knowledge and practical skills to navigate the complexities of marketing processes, build strong brand identities, and identify lucrative sales markets. You will explore key concepts in economics, psychology, and management, preparing you for a challenging and rewarding career.
You will study this undergraduate degree on campus full-time over three years, engaging with a curriculum that balances theoretical insights with practical application. Through modules covering principles of marketing, advertising, brand management, and consumer behaviour, you will develop a comprehensive understanding of marketing research and strategy. The syllabus includes quantitative methods, financial analysis, and public relations, providing a robust skill set. You will graduate ready to pursue roles in marketing management, advertising, public relations, and brand development, equipped to analyse market trends and drive business success.