The Marketing and Advertising BA (Hons) at Leeds Beckett University is designed for aspiring professionals eager to understand and shape how brands connect with audiences. In today's dynamic marketplace, mastering strategic communications, integrated brand building, and innovative advertising is crucial for organisational success. This degree equips you with a comprehensive understanding of marketing essentials, public relations, and the evolving digital landscape, preparing you to navigate complex business and societal challenges with a critical and creative mindset. You will develop the core competencies required to excel in the competitive fields of marketing and advertising management.
This full-time, on-campus undergraduate degree is studied over three years, offering a structured yet adaptable learning journey. You will explore key areas such as marketing essentials, applied marketing, communications, advertising strategy, and media planning, culminating in a significant final-year project. Through practical application and strategic thinking, you will learn to develop and execute impactful campaigns. You will graduate with a robust portfolio and the confidence to pursue diverse career paths in marketing, advertising, public relations, and brand management, ready to make a tangible impact in the industry.