The Marketing and Brand Management, BA Hons at the University of Greenwich is designed for students who want to master the strategic and creative challenges of the modern commercial landscape. By exploring essential marketing principles, you will develop the analytical and practical skills required to navigate complex areas such as consumer behaviour and culture, brand communications, and marketing data analytics. This undergraduate degree provides a rigorous academic foundation, preparing you to address real-world business problems. Whether you are interested in advertising, sales, or research, you will gain the professional knowledge necessary to excel in a competitive global marketplace.
Studied full-time on campus over three years, this programme integrates hands-on experience with theoretical learning to ensure you are career-ready. You will work on live briefs and utilise a dedicated digital marketing suite to simulate the authentic environment of an advertising agency. Throughout your studies, you will engage with modules like strategic brand management and marketing sustainability, culminating in opportunities for a consultancy project or dissertation. You will graduate with the practical expertise and industry-relevant insights needed to pursue successful careers as marketing managers or brand specialists in multinational organisations.