The Bachelor of Science in Marketing and Business Education at the University of Wisconsin-Stout is designed for aspiring professionals who wish to gain a comprehensive understanding of marketing principles and business operations, coupled with the essential skills to effectively teach these subjects. This undergraduate program prepares you for diverse career paths, including teaching in secondary schools, community colleges, or facilitating corporate training. You will explore core areas such as financial accounting, management, consumer behavior, and promotional strategy, laying a robust foundation for both educational and business roles.
This full-time, on-campus degree is studied over four years, integrating foundational business coursework with specialized pedagogical training. You will delve into curriculum development, instructional methods, and classroom management within the context of marketing and business education. The program emphasizes practical application through courses like Instructional Materials Development and culminates in a Field Experience and extensive Student Teaching, providing hands-on opportunities. You will graduate with the qualifications and confidence to excel as an educator and a business professional.