The Marketing and Data Analytics BSc Honours at the University of Westminster is designed for ambitious students ready to tackle the complex challenges of modern marketing. You will gain essential skills in collecting, analysing, and interpreting marketing data using industry-standard software such as Tableau, PowerBI, Google Analytics, SPSS, and Excel. This course goes beyond traditional marketing, integrating digital marketing, consumer insights, and the ethics of data analytics to equip you for a career where data-driven decisions are paramount. You will develop a broad knowledge base in Year 1, focusing on fundamentals and ethics, before progressing to more analytical techniques.
Studied full-time on campus over three years, this undergraduate degree offers a practical, hands-on learning experience. You will engage with 'as live' briefs and work-related tasks, simulating real-world marketing scenarios. In Year 2, you will develop advanced analytical skills and explore data mining and predictive analytics, with opportunities for study abroad or work experience. Your final year culminates in a major project where you will apply your deep knowledge of marketing and data analytics to create innovative solutions. You will graduate with a comprehensive understanding of data visualisation and storytelling, prepared for diverse career paths in marketing and analytics.