The Marketing and Digital Strategy MSc at Leeds Beckett University is designed for ambitious individuals seeking to deepen their expertise in the dynamic world of contemporary marketing. In today's competitive landscape, mastering digital channels, understanding customer journeys, and leveraging data analytics are paramount for business success. This postgraduate degree equips you with the strategic insights and practical skills necessary to navigate these complexities, making you a valuable asset to any organisation aiming to enhance its market presence and drive growth through innovative marketing approaches. You will develop a specialist base of contemporary digital marketing knowledge.
This MSc is studied full-time on campus over one year, offering an intensive and immersive learning experience. You will explore core areas including strategic marketing, digital strategy, social media marketing and management, and marketing metrics, culminating in a significant Marketing Project. This hands-on approach ensures you gain practical experience in applying your learning to real-world challenges. You will graduate with the confidence and capability to design and implement effective digital marketing strategies, pursue advanced roles in marketing management, and contribute strategically to brand development and customer engagement initiatives.