The Marketing and Management Bachelors Degree at the University of Hull is designed for aspiring professionals eager to understand and influence consumer behaviour, develop robust business strategies, and harness the power of integrated marketing communications and branding. You will explore core concepts in marketing, organizational management, and business ecosystems, gaining a comprehensive understanding of how businesses operate and thrive. This programme is ideal for students who are passionate about creative problem-solving and aspire to become strategic decision-makers capable of driving imaginative solutions in the business world.
You will study this programme full-time on campus over three years, engaging with compulsory modules like Consumer Behavior & Insights, Integrated Marketing Communications and Branding, and Business Strategies, alongside optional specialisations such as Marketing Data & Analysis or Digital & Social Media Marketing Strategy. Through practical application, including potential consultancy projects and research, you will develop essential skills in strategic planning and auditing. You will graduate with a strong foundation to pursue diverse career paths in marketing, brand management, and broader business leadership roles.