The Marketing and Management BSc (Hons) with work placement at the University of Portsmouth is designed for ambitious students eager to understand and shape the intersection of strategic marketing and effective business operations. You will explore how consumer insights, driven by data analytics and ethical considerations, inform brand growth, while simultaneously developing a strong grasp of business accounting, operations management, and people management. This degree is ideal for those who wish to build a comprehensive understanding of how organisations function and thrive in competitive markets, preparing you for impactful roles in the commercial world.
This full-time, on-campus undergraduate degree is studied over four years, including a valuable work placement year. Throughout your studies, you will engage with core modules such as Marketing Principles and Practice, Consumer Insights, and Business Operations and Systems Management, gaining practical skills through real-world case studies and collaborative projects. You will develop your ability to analyse market dynamics, manage resources, and lead teams. Upon graduation, you will be well-prepared for diverse career paths in marketing, brand management, operations, and general management, equipped with both theoretical knowledge and practical experience.