The Marketing and Media BA (Hons) at Keele University is designed for ambitious students eager to understand and shape contemporary communication landscapes. In a world driven by digital engagement and evolving consumer behaviour, this programme equips you with the essential strategies and critical insights needed to thrive. You will explore core marketing principles, from consumer psychology to campaign creation, alongside the theoretical and practical aspects of media, culture, and power. This degree is ideal if you are passionate about understanding how messages are crafted, disseminated, and received across various platforms.
Studied full-time on campus over three years, you will engage with a dynamic curriculum that balances foundational knowledge with opportunities for specialisation. Your learning journey will involve exploring key areas such as digital and marketing communications, media theory, and audience analysis, often through practical projects and critical evaluation. You will have the chance to develop practical skills in areas like photography, film, or digital content creation, and can opt for work placements to gain invaluable industry experience. Upon graduation, you will be prepared for diverse career paths in marketing, advertising, public relations, content creation, and media analysis.