The Marketing and Public Relations BA (Hons) at Leeds Beckett University is designed for ambitious individuals eager to shape brand narratives and drive impactful communication strategies in today's dynamic marketplace. You will explore the intricate interplay between marketing principles and public relations tactics, learning to navigate evolving digital landscapes, manage organisational reputations, and craft compelling campaigns. This degree is ideal if you possess a keen interest in consumer behaviour, strategic communication, and the ethical considerations that underpin successful brand management, preparing you for a rewarding career in these interconnected fields.
This full-time, three-year undergraduate degree is delivered on campus, offering a blend of theoretical knowledge and practical application. You will engage with real-life client briefs, develop digital marketing skills, and master essential public relations toolkits through project work and consultancy opportunities. The curriculum progresses from foundational concepts in Year 1 to advanced strategic planning and digital engagement in subsequent years, culminating in a significant consultancy project or dissertation. You will graduate with a comprehensive skill set, ready to pursue diverse roles in marketing, communications, and public relations agencies or in-house teams.