The Bachelor of Arts in Marketing at Drew University provides you with a comprehensive understanding of how businesses connect with their audiences in today's dynamic marketplace. You will explore the core principles of marketing, from consumer behavior and brand strategy to digital marketing and global market entry. This undergraduate degree is ideal for students eager to develop persuasive communication skills, analytical capabilities, and a strategic mindset essential for success in various industries. You will gain insights into market research, advertising, and product development, preparing you to shape compelling brand narratives.
This full-time, on-campus program is structured over four years, offering a progressive learning journey. You will engage with foundational business principles before specializing in marketing, with opportunities to delve into areas like digital marketing, B2B marketing, and nonprofit marketing through practical case studies and projects. The curriculum emphasizes hands-on application, allowing you to develop real-world marketing plans and strategies. You will graduate with a versatile skill set, ready to pursue diverse career paths in marketing management, digital advertising, brand development, and market analysis across numerous sectors.