The Marketing BA at the University of Leicester is designed for aspiring professionals who want to understand the dynamic interplay of consumer behaviour, digital media, and strategic brand management. You will explore how cultural, political, and technological factors shape modern markets, moving beyond basic marketing techniques to critically analyse consumption in society. This undergraduate degree provides a comprehensive foundation in marketing principles, preparing you to address the ethical and sustainable responsibilities of organisations in an increasingly digital world.
You will study this course full-time on campus over three years, engaging with core modules in strategic brand management, marketing communications, and international marketing. The curriculum includes opportunities to develop practical skills through a consultancy challenge and the option to undertake a dissertation or business project in your final year. You will graduate with a broad range of critical, analytical, and communication skills, ready for diverse career paths in marketing management, digital marketing, and brand strategy.