The Marketing BA at Concordia University Chicago (CUC) is designed for ambitious students seeking a comprehensive understanding of business principles combined with a strong liberal arts foundation. You will explore the dynamic world of marketing, delving into essential areas such as digital marketing, consumer behaviour, and marketing research. This undergraduate degree provides you with the critical knowledge and analytical skills necessary to navigate the complexities of modern business and develop effective strategies in a competitive marketplace. Concordia University Chicago offers a rigorous yet adaptable learning experience.
This full-time, on-campus Bachelor of Arts degree is studied over four years, featuring a 39-hour business core curriculum that includes foundational courses in accounting, economics, statistics, management, ethics, finance, and business law. You will engage deeply with marketing-specific subjects like Essentials of Digital Marketing, Marketing Research, Consumer Behavior, and Marketing Communication. Through hands-on exercises and real-world scenarios, you will develop practical skills. Upon graduation, you will be well-prepared for diverse career paths in marketing, advertising, public relations, and brand management.