The Marketing (B.A.) at Eckerd College is designed for students eager to understand and shape consumer behaviour, brand perception, and market dynamics through a contemporary lens. You will explore the core principles of marketing strategy, from product development and pricing to promotion and distribution, with a strong emphasis on internet marketing, relationship marketing, and ethical considerations. This undergraduate degree provides a robust foundation in marketing concepts, preparing you to address the evolving challenges and opportunities within the field, including sustainability marketing.
Studied full-time on campus over four years, this programme immerses you in practical application through computer simulations for digital marketing strategies, social media campaign development, and market research projects. You will engage with consumer behaviour theories and marketing communications, culminating in a capstone Marketing Strategies course where you’ll develop a formal marketing plan. Graduates are prepared for internships and careers in diverse marketing roles, equipped with skills in data analysis, strategic planning, and digital marketing necessary for success in today's competitive business environment.