The Marketing BA at Nottingham Trent University is designed for aspiring professionals eager to understand and shape consumer behaviour in today's dynamic marketplace. You will explore fundamental marketing models, the principles of design and new product development, and the strategic importance of the 'marketing mix'. This degree will equip you with the analytical techniques to understand the internal and external business environment, and introduce you to business analytics for data-driven decision-making. If you are passionate about understanding customer value, effective communication, and the strategic application of marketing principles, this course offers a robust foundation.
Studied full-time on campus over three years, your learning journey will involve core modules in buyer behaviour, market research, and integrated communications, complemented by opportunities to specialise in areas like digital marketing or international strategic management. You will gain practical experience through a compulsory two-week internship at the end of your first year, and in your second year, you can choose an enterprise project, study abroad, or undertake an internship. You will graduate with a comprehensive understanding of marketing strategy and brand management, prepared for roles in diverse organisations and equipped with skills recognised by the Market Research Society.