The Marketing BA (Hons) at the University of Portsmouth is designed for aspiring professionals eager to understand and shape consumer behaviour in today's dynamic marketplace. You will delve into the core principles of marketing, from consumer insights and branding to digital marketing strategies and international marketing projects. This undergraduate degree provides a robust foundation in marketing theory and practice, preparing you to tackle challenges in advertising, business-to-business marketing, and transformative marketing initiatives. If you are driven to build impactful campaigns and drive business growth, this course offers the essential knowledge and skills.
You will study this programme full-time on campus over three years, engaging with a blend of core and optional modules that offer practical application. Throughout your degree, you will explore areas such as marketing research, creative communications, and digital marketing, developing a comprehensive professional portfolio. A distinctive feature is the opportunity to undertake a Marketing Consultancy Project or a Dissertation (Marketing) in your final year, allowing you to apply your learning to real-world business scenarios. You will graduate with the confidence and expertise to pursue a career as a marketing specialist, equipped with skills in strategic marketing and a deep understanding of business operations.