The Marketing BA (Hons) at Coventry University is designed for individuals with creative flair, analytical minds, and a passion for communication, offering a pathway into the dynamic and ever-present field of marketing. You will explore how marketing influences everyday exchanges of goods and services, developing a strong understanding of consumer behaviour, brand management, and digital strategies. This undergraduate degree provides a robust academic foundation, equipping you with the essential knowledge and skills to navigate the complexities of modern marketing landscapes and prepare for a successful career.
This full-time, on-campus programme is studied over three years, immersing you in core areas such as marketing insight, digital marketing, and organisational behaviour. You will engage with practical applications through modules like Business Decision-Making Using Data Analysis, and have the opportunity to develop a research proposal. The curriculum is structured to build your expertise progressively, culminating in a strong portfolio of work. Upon graduation, you will be well-prepared for diverse roles in marketing, advertising, and brand management, ready to contribute to businesses both domestically and internationally.