The Marketing BA (Hons) at De Montfort University equips you to navigate the dynamic world of marketing, focusing on branding, social media, consumer behaviour, and digital marketing strategies. You will explore essential concepts like sustainability and marketing automation, gaining practical skills crucial for success in this field. This programme is ideal for aspiring marketers who want to understand the principles and applications of effective communication and engagement. You will develop a comprehensive understanding of how to build and manage brands in today's interconnected marketplace, preparing you for a fulfilling career.
This full-time, on-campus degree is studied over three years, offering a structured yet engaging learning experience. You will delve into contemporary issues in marketing, engage with brand management, and develop critical analytical skills. The curriculum includes practical application through case studies and strategic projects, culminating in a final year dissertation or marketing innovation module. You will graduate with the expertise to pursue diverse roles in marketing, advertising, and public relations, ready to make a significant impact.