The Marketing BA (Hons) at the University of Northumbria Newcastle is designed for aspiring professionals eager to shape consumer behaviour and drive business success in a dynamic global marketplace. You will explore the core principles of marketing, from introduction to marketing and global marketing communications to the intricacies of buyer behaviour and integrated marketing communications. This degree provides a robust foundation in marketing strategy, research, and planning, equipping you with the analytical and creative skills essential for understanding and influencing consumer decisions in today's interconnected world.
This full-time, on-campus undergraduate programme is studied over four years, including an optional placement year, allowing you to gain invaluable practical experience. You will delve into key areas such as digital business, market research, and customer experience marketing, with opportunities to specialise through optional modules like brand management or digital and data-driven marketing. Throughout your studies, you will develop essential skills in business analysis and research, culminating in a dissertation or consultancy project. You will graduate prepared for diverse marketing roles, benefiting from industry-aligned content and potential exemptions from professional body qualifications.