The Marketing BA (Hons) at the University of Chester is designed for aspiring professionals eager to shape brands and drive consumer engagement in today's dynamic marketplace. You will explore the core principles of both marketing and digital marketing, understanding how to navigate the complexities of consumer behaviour and the customer journey. This degree is ideal for students who are curious about how businesses connect with their audiences and who want to develop a strategic, data-informed approach to marketing challenges. You will gain essential skills in areas like branding, digital communications, and strategic marketing.
This full-time, on-campus degree, studied over three years, offers a practical and progressive learning experience. Year one introduces foundational marketing and digital marketing concepts, while year two delves into more complex themes like international marketing and experiential learning. In your final year, you will tackle large-scale projects, developing your specialisms in key areas and undertaking strategic marketing planning. You will graduate with a robust understanding of marketing theory and practice, prepared for diverse career paths in marketing, advertising, and brand management within various industries.