The Marketing BA (Hons) at the University of Northumbria Newcastle is your gateway to understanding and shaping consumer behaviour in today's dynamic marketplace. This undergraduate degree is ideal for those eager to explore the strategic interplay of marketing planning, research, and integrated communications, preparing you for a career where creativity meets analytical rigour. You will delve into core principles of global marketing, digital business models, and essential academic skills, ensuring you build a robust foundation in marketing and broader business disciplines. This course is designed to equip you with the knowledge to navigate the complexities of brand management and data-driven marketing.
You will study this programme full-time on campus over three years, engaging with a curriculum shaped by industry leaders like the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM). Your learning journey will involve core modules in marketing metrics and responsible marketing strategy, complemented by optional specialisations in areas such as digital and data-driven marketing or brand management. In your final year, you can undertake a significant project, such as a dissertation or an undergraduate consultancy project, offering practical experience. You will graduate with a qualification recognised by AACSB, CIM, and IDM, prepared for diverse roles in marketing agencies, corporations, and beyond.