The Marketing BA (Hons) at the University of Derby is designed for ambitious individuals eager to understand and shape consumer behaviour in today's dynamic marketplace. You will explore the core principles of marketing, from fundamental concepts like brand management and advertising to the intricacies of digital marketing and convergent media. This programme is ideal for students who thrive on practical application, offering a unique approach with no exams, focusing instead on applied assignments that bridge theory and real-world marketing challenges. You will develop a strong foundation in marketing strategy and business acumen, preparing you for a successful career.
This full-time, on-campus undergraduate degree is studied over three years, immersing you in a vibrant academic environment. You will engage with live briefs, working on actual marketing solutions for businesses, and benefit from industry insights through guest speakers and site visits. The curriculum covers essential areas such as marketing research, key account management, and consumer behaviour, with optional modules allowing you to specialise in fields like public relations or digital and social media. Graduates will be well-prepared for diverse marketing roles and, with a 2:2 or higher, gain exemptions towards CIM qualifications, fast-tracking your professional journey.