The Marketing BA (Hons) with a Foundation Year at the University of Chester is your gateway to understanding and shaping the dynamic world of modern marketing. This programme is ideal if you are passionate about connecting businesses with their audiences and are eager to develop a strong foundation in marketing principles, digital strategies, and core business functions. You will explore essential topics like leadership, organisational structures, and finance, ensuring you grasp the fundamentals of how businesses operate and thrive, setting you up for success in this ever-evolving industry.
You will study this comprehensive degree full-time on campus over four years, beginning with a foundational year that introduces you to business environments and marketing essentials. As you progress, you will delve deeper into consumer behaviour, international marketing, and the customer journey, with an experiential learning module in your second year. Your final year focuses on strategic marketing, branding, and digital communications, culminating in larger-scale projects. You will graduate with practical skills and a portfolio ready for diverse marketing roles.