The Marketing BA (Hons) with work placement at the University of Portsmouth is designed for ambitious individuals eager to understand and shape consumer behaviour and business strategy. In today's dynamic marketplace, effective marketing is crucial for organisational growth, requiring a deep understanding of consumer insights, digital content creation, and strategic planning. This degree equips you with the foundational knowledge and practical skills to navigate complex business environments, analyse market trends, and develop innovative marketing campaigns that resonate with diverse audiences. If you are passionate about communication, creativity, and strategic thinking, this course offers a compelling pathway into the marketing profession.
You will explore the core principles of marketing, from environmental analysis and segmentation to practical application through real-world case studies and projects. This full-time, on-campus degree, studied over four years, includes essential modules such as Consumer Insights and Digital Content Creation, alongside Business Accounting and Discovering the Business Professional to build a holistic understanding. The programme culminates in a significant work placement, providing invaluable industry experience and networking opportunities. You will graduate with a robust portfolio, practical skills in industry-standard software, and the confidence to pursue diverse career paths in marketing, advertising, and brand management.