The Bachelor of Arts in Business Administration with a major in Marketing at Seattle University is designed for ambitious students ready to master the strategic and analytical skills essential for success in today's competitive business environment. You will delve into the core principles of marketing, exploring how to identify consumer needs, develop compelling product and service strategies, and build lasting customer relationships. This undergraduate degree provides a robust foundation in business analytics, consumer behaviour, and marketing research, preparing you to navigate the complexities of modern commerce and drive organisational growth.
You will study this programme on campus full-time over four years, engaging with a curriculum that integrates foundational business knowledge with specialised marketing coursework. The programme includes core business requirements such as financial accounting, business statistics, and operations management, alongside major-specific courses like consumer behaviour, marketing research, and a selection of advanced marketing electives. You will graduate with a comprehensive understanding of market dynamics and the ability to apply quantitative methods and strategic thinking to real-world marketing challenges, opening pathways to diverse roles in brand management, digital marketing, and market analysis.