The Bachelor of Marketing at Douglas College is designed for ambitious students eager to drive business growth and shape consumer engagement in today's dynamic marketplace. You will explore foundational business principles alongside specialized marketing concepts, including buyer behaviour, promotional strategy, and digital marketing. This undergraduate degree provides a comprehensive understanding of how to identify market opportunities, develop compelling brand narratives, and implement effective marketing campaigns. You will gain the analytical and creative skills necessary to succeed in a field that is crucial for organisational success.
Studied full-time on campus over four years, this programme immerses you in core business studies and advanced marketing topics, culminating in a marketing practicum and a strategic marketing capstone. You will have the opportunity to specialise through concentrations such as Digital Marketing Communications, Hospitality Marketing, or Professional Selling. The curriculum integrates practical application through case studies and industry-relevant tools, preparing you for diverse career paths. You will graduate with a strong portfolio and the confidence to pursue roles in brand management, advertising, market research, and sales leadership.