The Marketing, BBA at the University of Portland is designed for aspiring professionals eager to understand and influence consumer behaviour, build strong brands, and drive business growth in today's dynamic marketplace. You will explore core marketing principles, delve into essential areas like consumer behaviour, marketing research, and digital marketing strategies, and develop a robust understanding of how to create and execute effective marketing campaigns. This undergraduate degree provides a comprehensive foundation, equipping you with the analytical and strategic skills necessary to excel in the competitive business world.
This full-time, on-campus Bachelor of Business Administration programme is studied over four years, offering a structured curriculum that balances theoretical knowledge with practical application. You will engage with key business requirements, including finance, accounting, and operations, alongside specialised marketing courses such as brand promotions management and international marketing. Through projects and coursework, you will develop your ability to analyse market data and craft compelling promotional strategies, preparing you for diverse career paths in sales, advertising, brand management, and digital marketing.