The Marketing, B.B.A. at Marshall University is designed for aspiring professionals eager to understand and shape consumer behavior in today's dynamic marketplace. You will delve into the core principles of marketing, focusing on how to strategically plan, price, promote, and deliver products and services to meet customer needs effectively. This undergraduate degree equips you with essential business acumen and specialized marketing knowledge, preparing you for a wide range of roles within diverse industries. Marshall University's program offers a robust foundation for those passionate about connecting businesses with their audiences.
You will study this full-time, on-campus program over four years, engaging with a curriculum that includes foundational business courses and advanced marketing concepts. The syllabus details modules such as Market Research, Consumer Behavior, Integrated Marketing Communications, and Strategic Marketing, providing hands-on experience through projects and potential internship opportunities. You will develop critical skills in data analysis and strategic planning, preparing you to graduate with the ability to excel in roles like marketing specialist, brand manager, or sales executive, with graduates finding success at companies like Amazon and Intuit.