The Marketing BBA at Florida Atlantic University is designed for ambitious students eager to understand and shape consumer behaviour in today's dynamic marketplace. You will explore core marketing concepts, delving into strategy, analysis, and the essential '4Ps' of product, price, place, and promotion. This undergraduate degree equips you with the critical skills in marketing research, consumer analytics, and advanced advertising to navigate the complexities of modern business, preparing you for impactful roles across diverse industries.
Studied full-time on campus over four years, this Bachelor of Business Administration programme offers a practical approach to marketing education. You will engage with real-world case studies, develop creative communication strategies, and analyse consumer psychology, culminating in a capstone course focused on integrated marketing strategy. You will graduate with a comprehensive understanding of marketing principles and the ability to develop persuasive campaigns, ready for careers in brand management, market research, advertising, and beyond.