INSEEC France

Marketing & Brand Management

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 2 Years
Mode On Campus
Level Postgraduate
Degree Masters Degree
Closing soon February 2027

Course Overview

The MSc Marketing & Brand Management at OMNES INSEEC is designed for ambitious individuals aiming to excel in the dynamic fields of brand strategy, digital marketing, and customer experience. You will explore the critical interplay between brand image, reputation management, and consumer engagement in both traditional and digital spheres. This postgraduate degree is ideal if you seek to develop a sophisticated understanding of international marketing, CRM, and sustainable management practices, preparing you to navigate the complexities of global markets and build impactful brand narratives.

This full-time, on-campus Masters programme is studied over two years, offering a blend of general business acumen and specialised marketing modules. You will delve into areas such as international brand management, digital marketing strategies, and customer relationship management, gaining practical skills through case studies and real-world briefs. The curriculum also incorporates essential business skills like budget management and negotiation. You will graduate with a comprehensive skill set, ready to pursue diverse career paths in marketing, brand development, and communications across various industries.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This course explores the fundamental principles of marketing and brand management. Students will delve into strategies for developing and maintaining strong brands in today's competitive marketplace. The curriculum covers essential marketing concepts and their application in building brand equity and achieving business objectives.

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 15,457.00
Second Year Fee Tuition fee
USD 15,457.00
Total Program Cost Estimated total tuition
USD 30,915.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 518.00 - USD 677.00
Food & Groceries USD 3,509.00 - USD 5,613.00
Transport USD 1,053.00 - USD 1,316.00
Utilities & Bills USD 2,105.00 - USD 2,807.00
Estimated Total USD 6,667.00 - USD 9,473.00

Living cost estimates are based on La Villette Campus Vellefaux Building Two.

Outcomes & Employability

What happens after you graduate

94%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Accounting & AuditingBeverage Production & DistributionCoal & Consumable FuelsConsumer Finance & Credit ServicesEnergy Equipment & ServicesInsurance & Risk ManagementMidstream Operations & Energy LogisticsNuclear EnergyPower Generation & UtilitiesRetail & Grocery

Top Employers Hiring for this course

BNP Paribas

Nestlé

TotalEnergies

Why Study Marketing & Brand Management at INSEEC

What makes this program stand out

February 2027 Closing soon

Next intake is in February 2027

Fast Application response time

INSEEC typically responds to applications within a week, giving you clarity on your options quickly.

Life at INSEEC in France

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Marketing & Brand Management at INSEEC

Can I work while studying?

International students can work up to 964 hours per year in France, equivalent to about 19 hours weekly. No additional work permit is necessary.

What English language score do I need for this course?

To enroll, international students must provide specific TOEFL scores: overall 79, with minimum scores of 19 in listening, reading, speaking, and writing. Meeting these requirements ensures effective communication in the program.

What jobs can I get after studying this course?

Graduates can pursue careers as Brand Managers, Marketing Analysts, Social Media Managers, or Marketing Coordinators.

What will I actually study in this course?

Marketing offers a wide range of exciting careers and professions. It comprises a number of areas, including brand management, which is concerned with a company’s brand image and the development of its reputation online or on social networks.

INSEEC’s MSc Marketing & Brand Management trains you in this branch of marketing in one or two years, depending on your level of study. You can follow this program on the Bordeaux, Chambéry, Paris, Lyon or Rennes campus. Note that the course

When can I start — what are the intake months?

The Marketing & Brand Management course has two intakes each year, in February and September. You can enroll during either of these months to begin your studies.
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