The Marketing (B.S.) at Rowan University is designed for students eager to shape consumer engagement and drive business growth in today's complex marketplace. You will explore the fundamental principles of marketing, from understanding consumer behavior and international market dynamics to developing strategic product management and sales initiatives. This undergraduate degree is ideal for those who want to build a career in a field that requires creativity, analytical rigor, and a deep understanding of how businesses connect with their audiences, preparing you for impactful roles in a constantly evolving industry.
This comprehensive Bachelor of Science program is studied full-time on campus over four years, providing you with a robust curriculum that includes business fundamentals, core marketing principles, and specialized electives. You will delve into areas such as digital marketing, sales management, and supply chain management, gaining practical experience through supervised internships and class projects focused on creating real-world marketing plans. You will graduate with a strong portfolio, leadership experience, and the strategic marketing skills essential for diverse career paths in commerce and industry.