Marketing is the management process through which goods and services move from concept to the customer. Whether it is communicating offline or online, marketing is an integral part of business. Career opportunities in marketing are quite extensive and diversified. Many marketing positions give a considerable amount of discretion to people early in their careers. A marketing career is excellent preparation for a path to top management positions which are responsible for creating and guiding the messaging in all types of organizations.
Rutgers University–New Brunswick United States
Marketing, BS
Integrated Masters with deeper specialization and research focus
Taught in English
Duration 4 Years
Mode On Campus
Level Undergraduate
Degree Bachelors Degree
Closing soon January 2027
Course Overview
Course Curriculum & Details
Detailed information for serious evaluators
Program Overview
This Bachelor of Science in Marketing program provides a comprehensive foundation in marketing principles and practices. Students will delve into core marketing concepts, including marketing research, consumer behavior, and strategic decision-making. The curriculum also offers a wide array of elective courses, allowing students to specialize in areas such as digital marketing, brand management, international marketing, and sales management, tailoring their education to specific career interests within the dynamic field of marketing.
1 Required Marketing Courses
Marketing Research
Consumer Behavior
Marketing Strategy and Decision Making
Marketing elective
Marketing elective
Marketing elective
Marketing elective
2 Elective Courses
Advertising Strategy
Brand Management
Business-to-Business Marketing
Digital Marketing
Independent Study in Marketing
International Marketing
Introduction to Advertising
Special Topic: Marketing Analytics
Non Profit Marketing
Marketing Consulting for Small Business
New Product Planning
Retail Marketing
Sales Management
Services Marketing
A. I. in Marketing
Marketing Technology
Special Topic: Social Media & Mobile Marketing
Special Topics: Intro to Professional Selling
Service Management
Supply Chain Transformation in the Digital Era
Business Intelligence for SC and Mktg
Cost & Affordability
A clear picture of what this course will cost you
Program Costs
First Year Fee Tuition fee
USD 33,734.00
Second Year Fee Tuition fee
USD 33,734.00
Third Year Fee Tuition fee
USD 33,734.00
Fourth Year Fee Tuition fee
USD 33,734.00
Total Program Cost Estimated total tuition
USD 134,936.00
Currency note: Program costs shown in USD based on the available tuition breakdown.
Living Costs
Food & Groceries USD 3,000.00 - USD 4,560.00
Transport USD 600.00 - USD 1,200.00
Utilities & Bills USD 960.00 - USD 1,800.00
Estimated Total USD 4,560.00 - USD 7,560.00
Living cost estimates are based on College Avenue Campus.
Outcomes & Employability
What happens after you graduate
89%
Graduate Employment Rate Within 6 to 12 months of graduation
Why Study Marketing, BS at Rutgers University–New Brunswick
What makes this program stand out
January 2027 Closing soon
Next intake is in January 2027
Life at Rutgers University–New Brunswick in United States
What daily life looks like for international students
Language
EnglishPrimary language everywhere
Climate
Mild & Rainy10-20°C average, pack layers
Safety (Numbeo Safety Index)
Very SafeExeter is one of UK's safest cities
Frequently Asked Questions
Common questions about Marketing, BS at Rutgers University–New Brunswick
Can I work while studying?
International students can work up to 20 hours per week during term time and full-time during breaks. No separate work permit is needed for on-campus work.
What English language score do I need for this course?
You need to demonstrate English proficiency through tests like Duolingo (overall score 115) or TOEFL (overall score 79). Other accepted tests include IELTS and PTE with specific minimum scores.
What jobs can I get after studying this course?
Job titles include Marketing Coordinator, Brand Manager, Market Research Analyst, Digital Marketing Specialist, and Sales Manager.
What will I actually study in this course?
Marketing involves managing the process of moving goods and services from concept to customer, including both online and offline communication. The program prepares you for diverse career opportunities and can lead to top management positions.
When can I start — what are the intake months?
You can start the Marketing BS program in January, May, or September. Choose the intake that best fits your schedule.
- New student?