The Bachelor of Science in Marketing at the University of Alabama Birmingham is designed for aspiring professionals eager to understand and shape consumer behaviour in today's dynamic marketplace. You will delve into the core principles of marketing, from foundational concepts and legal environments to essential business statistics and analytics. This undergraduate degree provides a robust grounding in business operations, preparing you to identify opportunities and develop strategic approaches in diverse industries. If you are driven by creativity, data analysis, and understanding market trends, this program offers the essential knowledge base for a successful marketing career.
This full-time, on-campus program is structured over four years, guiding you through a comprehensive curriculum that includes core business requirements, advanced marketing courses, and practical, experiential learning opportunities. You will gain hands-on experience through modules such as Professional Selling, Marketing Analytics, and Integrated Marketing Communication, with options to specialise in areas like Digital Marketing Analytics or Social Media in Marketing. You will graduate with a Bachelor of Science degree, prepared to pursue roles in marketing management, digital marketing, professional selling, and retail, equipped with the analytical and strategic skills valued by employers.