The Bachelor of Science in Marketing at Long Island University is designed for ambitious students eager to master the strategies that drive business success in today's dynamic global economy. You will delve into critical areas such as product design, pricing, distribution, advertising, sales, customer service, digital marketing, and brand management, developing a comprehensive understanding of the marketing landscape. This undergraduate degree provides a robust foundation, preparing you to make impactful strategic decisions and navigate the complexities of modern commerce.
You will study this programme full-time on campus over four years, engaging with a curriculum that includes core business principles, data analytics using Excel, and specialized marketing courses. The syllabus offers distinct pathways in Digital Marketing or Branding and Licensing, allowing you to tailor your studies. Throughout your degree, you will benefit from opportunities for internships in New York City and Long Island, and you will graduate with the advanced skills and AACSB-accredited qualification sought by leading companies in the marketing and business sectors.